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Small Business Marketing
Need small business marketing ideas, advice and strategies? Explore our small business marketing content below to see how to leverage a wide range of marketing approaches to grow your customer base and make your business a success.
Marketing Guides
Marketing Tips
Whether you work in a startup or an established small business or mid-sized business, our experienced writing team has your marketing covered. Here are some of our most popular articles:
Latest In Marketing Tips
Retail Trends
Explore tips and advice about retail business trends, retail sales, shop ideas, retail store displays, online eCommerce sales and more. Here are some of our most popular articles:
Social Media Marketing
Social media blew onto the scene over a decade ago. Fast forward to today and it is an essential part of most small business marketing. Here are some of our most popular articles:
Sales
Small business marketing and sales go hand-in-hand. Marketing gets you on the buyer’s radar. Selling, on the other hand, is the act of turning an interested party into a purchaser. To grow a small business, your organization must become adept at both.
Latest In Sales
Local Marketing
Do you get most of your customers from within a 50 mile radius, like millions of small businesses? Learn about Google My Business; map placement; online reviews; attracting local buyers; and more.
Marketing Tools
Marketing Statistics
50% of B2B Buyers
This is the % of business buyers using LinkedIn during their purchasing journey. LinkedIn is clearly important in B2B.
$167 Spent on Direct Mail
U.S. businesses spend $167 per person on direct mail. In return, they sell $2,095 worth of goods. That’s a 1,300% return.
80% Use Email Marketing
A majority of businesses (80%) use email marketing to help with customer retention. Email is key to maintaining loyalty.
About Our Marketing Content
Since 2003 our experts, with their numerous years of combined marketing experience, keep you up to date on the latest techniques, ideas and strategies. Our staff of professional journalists cover marketing product news, trends and events. Our mission is “Small business success .. delivered daily.”
A well-regarded media company serving the small business community; plenty of strategic and how-to advice ….
– Bill Furlong, Founder, Squarestack
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