With more than 300 million active users, Snapchat has emerged as one of the most popular social media platforms today. Interestingly enough, users are flocking to the site to not just share their personal lives but to make money through their Snapchat account.
Ways to Make Money on Snapchat
What is Snapchat? Unlike other social networks such as Instagram and Facebook, where your posts can stay alive forever, Snapchat’s unique selling point is its emphasis on time limitations. In other words, when you make a post on your Snapchat app, it stays live for up to 24 hours. These unique features provide different opportunities and ways to use Snapchat for business to make serious money on the platform.
Let’s explore some of the ways to make money on Snapchat
Promote Products
Similar to Instagram and Facebook, Snapchat serves as a great platform for affiliate marketing. To boost your earnings, having a significant number of Snapchat followers is beneficial. However, even with a smaller following, you can still effectively promote products and begin learning how to make money on Snapchat.
Create Snapchat Ads
With a high click-through rate, Snapchat is a popular social media site for advertising. As a small business owner, you can use Snapchat dynamic ads to raise awareness about your products and services. What’s more, Snapchat provides a host of advertising options to make the process easier. Take Snap ads, for example. These full-screen video and image ads are highly effective in enticing users.
Snapchat also has an ads manager that can come in handy when you want to manage the ads you run on the site.
Do a Story Takeover
Once you become a recognizable name within your niche, you can take advantage of story takeovers to increase your income. With story takeovers, you’ll be able to take control of a company’s account and post sponsored content for other users.
Create Sponsored Lenses
A Snapchat feature that sets it apart is the efficient use of Augmented Reality (AR). The sponsored lenses have been designed to help businesses promote their products. You can use the Snapchat lens feature to increase sales. Data reveals users prefer sharing lenses, which helps businesses gain more exposure.
Design Geofilters
Hosting an event or launching a new store? Geofilters can help you build more awareness. On Snapchat, you have both personal and business options for creating geofilters. To create the business geofilter, you must include your trademark or brand logo.
Create Ads for Businesses
Marketing on Snapchat is quite different than marketing on other social media channels. Many brands do not fully understand how to crack Snapchat although the majority of their target audience is on this site. This is where you can earn a few dollars extra by creating Snapchat ads for businesses.
Sell Directly on Snapchat
By using Snaps, you can directly advertise your products and services on Snapchat. Snapchat is especially useful for businesses in reaching their audience. There are various customization options you can explore to make the most of this platform. Some of these include emojis, filters, and drawings, to name a few.
Post to Other Stories
Another simple way to make money on Snapchat is by leveraging popular events and activities. For example, you can add your snaps to stories such as Coachella. By doing so, you will be able to reach users who follow the event. This can help you draw traffic and increase the number of followers.
How to Make Money on Snapchat Spotlight
Recognizing the increasing popularity of its platform, Snapchat has recently introduced a new feature designed to help users generate significant income. Snapchat Spotlight operates similarly to Instagram Reels, allowing users to upload and submit their short videos for a chance to earn nearly $1 million each day. Here are some methods on how to make money on Snapchat with this feature.
Create Viral Content
Snaps that go viral on Snapchat have the best chance of earning $1 million. That’s because Snapchat’s calculations are based on reach and number of views. That’s why it’s important to focus on creating viral content that can help you make more money.
Produce Original Content
With millions of active users, Snapchat is home to numerous content creators who share snaps throughout the day. To distinguish yourself and increase the chances of your snaps going viral, it’s essential to focus on producing original content. One way to achieve this is by incorporating creative elements like gifs.
Add Hashtags
Since number of views is a key parameter to succeed with Snapchat Spotlight, it’s important to make sure your target audience sees your snaps. Snapchat recommends adding hashtags to ensure your snaps reach the right audience.
Avoid Promotion
One of the requirements for submitting a Snapchat Spotlight is to avoid posting a promotional or sponsored snap.
How to Maximize Your Earnings on Snapchat
Over the years, Snapchat has become a popular social media site among content creators. Massive influencers of various age groups are using the site to improve their earnings. Here are some tips to help you maximize your income.
Boost Your Followers
To increase your follower count, concentrate on several key aspects: the quality of your content, how often you post, and your originality, among others. Being an active user on Snapchat is essential for growing your following. Most importantly, you must engage with your audience to produce content that truly resonates with them.
Network on Social Media Message Boards
One effective method for building your brand on Snapchat is to engage with others on social networking message boards, allowing you to exchange information with fellow members.
Connect with Other Social Media Platforms
Success on Snapchat depends a lot on the number of people who follow you. That’s why it’s important to get as many people to start following you as possible. Make sure you ask your followers on other platforms to start following you on Snapchat. You can also use your Snapcode to entice people on your friends list to follow you.
Learn from Other Snapchat Users
If you’re new to Snapchat, following popular users can provide valuable insights into how the platform operates. This can inspire your content creation and open up opportunities for collaboration, helping you to increase your reach.
How Much Money Can You Make on Snapchat?
On Spotlight, users can make at least $250 per snap. The payment is made within a week of posting a video.
Image: Depositphotos
